针对国内不同地区间市场差异以及国内的制造商采取地区间差异化定价策略这一现状,构建了传统供应链模式下制造商定价模型,证明了其采取地区差异化定价可以获得更多利润这一结论.研究了跨地区双渠道背景下制造商主导的供应链定价策略问题.分别通过理论和数值计算分析了制造商的3种不同定价策略对制造商和零售商的不同影响,并与基本定价策略下制造商和零售商利润进行比较分析,给出了相关结论.

Firstly, the pricing strategy for different regions of the manufacture is studied. It is shown that by using differential pricing strategies for different regional
 customers the manufacturer gains more profit. Moreover, on the basis of that pricing strategy,  the direct internet channel is introduced and the corresponding pricing strategy is studied.  The manufacturer's price and profit under three different pricing strategies are discussed.   Meanwhile, through theoretical analysis and numerical simulation,     the effect of various parameters on the manufacturer's profit is analyzed under the different manufacturer's
    pricing strategies.