电子商务交易中越来越多的供应商采用免费送货策略. 以由供应商和零售商组成的两阶段供应链为对象, 分别从从量免费送货和从价免费送货两种角度用数值分析方法讨论零售商的订货策略选择, 得出零售商在面对供应商免费送货条件时会采取的订货策略.研究结果对零售商制定订货策略具有实际帮助.

With the rapid development of E-commerce, more and more E-commerce companies use free shipping strategy. Based on a two-stage supply chain consisting of one supplier and one retailer, the paper analyzes the ordering strategy of retailer under two different policies, free shipping policies against quantity and against value. The best ordering strategy a retailer will take to maximize its interest is proposed. The obtained result will be useful for retailers to work out ordering strategy in the E-commerce transaction practice.