两阶段下批发商对于策略型顾客的最优定价和库存管理

林树浩, 郭永江

系统科学与数学 ›› 2021, Vol. 41 ›› Issue (3) : 788-801.

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PDF(477 KB)
系统科学与数学 ›› 2021, Vol. 41 ›› Issue (3) : 788-801. DOI: 10.12341/jssms19402

两阶段下批发商对于策略型顾客的最优定价和库存管理

    林树浩,郭永江
作者信息 +

Optimal Pricing and Inventory Management for a Wholesaler in Two-Stage Facing Strategic Customer

    LIN Shuhao ,GUO Yongjiang
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摘要

对于农产品或者易于腐坏的其加工品,长时间存放需要在冷库中 储存保鲜,假设零售商分两个阶段出售此种单一商品,第一阶段取一定数量 出售,剩下的商品储存起来至第二阶段出售. 文章基于策略型顾客的行为,确定零售 商在售卖季开始之前的最优订货量,在第一阶段出售商品的最优数量,第一阶段和第二阶段商品的最优定价. 另外,给定零售商决策的情况下, 确定顾客在第二阶段能买到商品的概率.

Abstract

Generally, perishable agricultural products or their processed goods need to be stored in the refrigeration house for a long time preservation. Suppose that a retailer sells this kind of single goods in two stages, she takes a certain amount to sell in the first stage, then stores the rest for sale in the second stage. Based on the behavior of strategic customers, some optimal decision for the retailer are characterizes as follows: The optimal order quantity for the retailer before the selling season, the optimal quantity of goods for sale in the first state, the optimal price in the two selling stages. In addition, the probability that the customer can buy goods in the second stage is presented given the retailer's decisions.

关键词

两阶段供应链模型, 易腐坏商品, 策略型顾客, 库存管理, 最优定价.

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林树浩, 郭永江. 两阶段下批发商对于策略型顾客的最优定价和库存管理. 系统科学与数学, 2021, 41(3): 788-801. https://doi.org/10.12341/jssms19402
LIN Shuhao , GUO Yongjiang. Optimal Pricing and Inventory Management for a Wholesaler in Two-Stage Facing Strategic Customer. Journal of Systems Science and Mathematical Sciences, 2021, 41(3): 788-801 https://doi.org/10.12341/jssms19402
PDF(477 KB)

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