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提前订货折扣策略模型分析

马珊珊1,邢伟2,林杰3   

  1. 1. 上海海事大学 中国(上海)自贸区供应链研究院,上海 201306; 2. 曲阜师范大学管理学院, 日照 276826; 3. 同济大学经济与管理学院,上海 200092
  • 出版日期:2017-01-25 发布日期:2017-03-31

马珊珊,邢伟,林杰. 提前订货折扣策略模型分析[J]. 系统科学与数学, 2017, 37(1): 186-195.

MA Shanshan,XING Wei, LIN Jie. A Model Analysis on Advance Booking Discount Program[J]. Journal of Systems Science and Mathematical Sciences, 2017, 37(1): 186-195.

A Model Analysis on Advance Booking Discount Program

MA Shanshan1,XING Wei 2 , LIN Jie3   

  1. 1. China Institute of FTZ Supply Chain, Shanghai Maritime University, Shanghai 201306; 2. School of Management, Qufu Normal University, Rizhao 276826; 3. School of Economics and Management, Tongji University, Shanghai 200092
  • Online:2017-01-25 Published:2017-03-31

在假定制造商通过远期合约和现货市场采购原 材料基础上, 研究风险规避型制造商是否应该采用提前订货折扣策略. 当采用此策略时, 在销售季节前制造商首先决定其终端产品预 售折扣, 然后决定其原材料远期合约采购量; 在销售季节, 制造商可以在现货市场对原材料进行交易. 研究发 现: 当产品需求波动较低时, 制造商不需要采取打折策略; 当产品需求波动较高时, 制造商需要打折. 此时最优打折价格是需求变异系数、市场总需求、风险厌恶系数和产品需求相关系数的递减函数.

We consider a situation in which a risk-averse manufacturer decides whether to develop advance booking discount program or not if he procures raw material via forward contract and spot market. If the manufacturer adopts this program, he first decides the optimal discount rate, and then determines the order quantity of raw material. During the selling season, the manufacturer can trade raw material in a spot market. Our study shows that the manufacturer does not adopt discount strategy when demand variation is relatively low, otherwise, he should adopt discount strategy. In the latter case, the optimal discount price decreases in the demand variation coefficient, total market demand, coefficient of risk aversion and correlation coefficient of market demand.

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