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考虑众筹溢出效应的“众筹+正式销售”鲁棒备货模型

孙彩虹1, 唐飞2, 于辉3   

  1. 1. 重庆工商大学会计学院 重庆 400067;
    2. 重庆工商大学工商管理 学院 重庆 400067;
    3. 重庆大学经济与工商管理学院 重庆 400044
  • 收稿日期:2021-05-10 修回日期:2021-09-22 出版日期:2022-04-25 发布日期:2022-06-18
  • 基金资助:
    国家自然科学基金面上项目(71872021,72172019),中央高校基本科研业务费(2021CDJSKJC11),教育部人文社会科学研究一般项目(21YJA30080)资助课题.

孙彩虹, 唐飞, 于辉. 考虑众筹溢出效应的“众筹+正式销售”鲁棒备货模型[J]. 系统科学与数学, 2022, 42(4): 886-901.

SUN Caihong, TANG Fei, YU Hui. Robust Inventory Model of “Crowdfunding+Formal Sales” Considering the Spillover Effect of Crowdfunding[J]. Journal of Systems Science and Mathematical Sciences, 2022, 42(4): 886-901.

Robust Inventory Model of “Crowdfunding+Formal Sales” Considering the Spillover Effect of Crowdfunding

SUN Caihong1, TANG Fei2, YU Hui3   

  1. 1. School of Accountancy, Chongqing Technology and Business University, Chongqing 400067;
    2. School of Business Administration, Chongqing Technology and Business University, Chongqing 400067;
    3. School of Economies and Business Administration, Chongqing University, Chongqing 400044
  • Received:2021-05-10 Revised:2021-09-22 Online:2022-04-25 Published:2022-06-18
Crowdfunding is a new financing model based on the development of Internet platform. The success of crowdfunding stage is helpful to the formal sale of products, and has spillover effects such as publicity, testing market, and so on.Considering the characteristics of product crowdfunding spillover effect, the robust stocking strategy with uncertain crowdfunding demand under the two-stage model of “crowdfunding + formal sales” is described and studied in this paper. The stock quantity is supposed to meet the market demand for both the crowdfunding stage and formal sales. This paper not only presents the optimal two-stage robust stock preparation strategy under spillover effect, but also establishes the selection conditions of optimal stock preparation. The study finds that the optimal robust stock preparation strategy is linearly affected by the spillover effect when the rate of success is high, the average market demand is large, the variance market demand is small, and the cost of new product is low. Conversely, the enterprise stock will put the relationship between supply and demand at the forefront in the formal sales stage.

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