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基于利他偏好的低碳ECSC定价服务决策与协调

申亮1, 范润婕1, 王玉燕2   

  1. 1. 山东财经大学财政税务学院, 济南 250014;
    2. 山东财经大学管理科学与工程学院, 济南 250014
  • 收稿日期:2021-11-19 修回日期:2022-03-03 发布日期:2022-08-31
  • 基金资助:
    国家自然科学基金(71971129),山东省高等学校青创科技支持计划(2019RWG017)资助课题.

申亮, 范润婕, 王玉燕. 基于利他偏好的低碳ECSC定价服务决策与协调[J]. 系统科学与数学, 2022, 42(7): 1788-1804.

SHEN Liang, FAN Runjie, WANG Yuyan. Pricing Service Decision and Coordination Mechanism of Low-Carbon ECSC Based on Altruistic Preference[J]. Journal of Systems Science and Mathematical Sciences, 2022, 42(7): 1788-1804.

Pricing Service Decision and Coordination Mechanism of Low-Carbon ECSC Based on Altruistic Preference

SHEN Liang1, FAN Runjie1, WANG Yuyan2   

  1. 1. School of Public Finance and Taxation, Shandong University of Finance and Economics, Jinan 250014;
    2. School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014
  • Received:2021-11-19 Revised:2022-03-03 Published:2022-08-31
随着电子商务的快速发展和消费者低碳意识的增强,低碳电商供应链得到了快速发展.针对单一电商平台和单一制造商组成的低碳电商供应链,文章研究了低碳电商供应链的三种运作模式,分别是有无电商平台利他偏好的两种分散决策以及集中决策,求解给出了相应的最优决策,并对各个模型的决策进行比较分析.在此基础之上,进一步设计了"利他偏好联合佣金"契约实现系统的协调,最后采用数值分析对模型结论进行了验证.研究表明:1)提高消费者对低碳产品的偏好不仅有助于保护生态环境,对供应链中节点企业的利润以及系统的发展均有利;2)在集中决策模式下,电商平台的服务水平、制造商的碳减排水平以及低碳电商供应链的整体利润均达到最大;3)电商平台的利他偏好行为是一种"让利"行为,适度的利他偏好行为有利于系统的稳定运行和长远发展,但是过多却会降低电商平台和系统的利润,并不利于系统的稳定发展.
With the rapid development of e-commerce and the enhancement of consumer' low-carbon awareness, the low-carbon e-commerce supply chain has developed rapidly. This paper built three decision modes of low-carbon e-commerce supply chain formed by a single e-commerce platform and a single manufacturer, which are the decentralized decisions with or without e-commerce platform's altruistic preference behavior, and the centralized decision. Then, the corresponding optimal decision of each model is analyzed and compared. On this basis, the coordination mechanism of "altruistic preference joint commission" contract is further designed to achieve the coordination of the system. Finally, the numerical analysis was used to verify the conclusions. Research indicates that:1) Improving consumers' preference for low-carbon products will not only help protect the ecological environment, but also benefit the supply chain's corporate profits and the system's development; 2) Under the centralized decision-making model, the service level of the e-commerce platform, the carbon emission reduction level of the manufacturer and the overall profit of the low-carbon e-commerce supply chain are the largest; 3) The altruistic preference behavior of the e-commerce platform is a kind of "profits transfer" behavior. A moderate altruistic preference behavior is conducive to the stable operation and the long-term development of the system; however, the excessive altruistic preference will reduce the profit of the platform and the system, and do harm to the stable development of the system as well.

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