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Control Method of Social Network Public Opinion Spreading Based on Evolutionary Stability Strategy

YE Zhiling, WANG Zhijun   

  1. Ningbo University of Finance and Economics, Ningbo 315175
  • Received:2021-09-07 Revised:2022-02-05 Online:2022-06-25 Published:2022-07-29

YE Zhiling, WANG Zhijun. Control Method of Social Network Public Opinion Spreading Based on Evolutionary Stability Strategy[J]. Journal of Systems Science and Mathematical Sciences, 2022, 42(6): 1596-1615.

In this study, a public opinion propagation model based on trust mechanism is proposed, and individual expected return and optimal evolutionary search dynamics are introduced to analyze the group search strategy. The evolutionarily stable search strategies in non-cooperative and cooperative environments are analyzed to maximize the group's expected information returns. Considering the value of public opinion search, the evolution of positive and negative public opinion information and the parallel expected return of optimal search strategy are discussed respectively. Finally, a numerical example is given based on the real social network data set. The results show that the proposed algorithm has higher performance and efficiency than the classical public opinion propagation control algorithm.

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